Commercial Audience Sementation
HOW WE HELP
Identify and target your most profitable customer segments with precision
Your customers are the heart of your business. To truly succeed, you need to reach them with the right message, at the right time, and through the channels that matter most to them. That's where our audience segmentation services come in.
We help you connect with your audience in ways that really resonate. By digging deep into audience insights, using advanced AI tools, and understanding your market inside and out, we craft strategies that work
Our expertise in identifying and valuing your target audiences, and creating actionable personas, gives your marketing the boost it needs to make a real impact. We're all about delivering bespoke, practical solutions that fit your business goals, ensuring you grow and outrun the competition.
We also work with AI tools to produce synthetic humans to simulate and predict consumer behaviours. This allows you to test ideas in a way which is cost effective and incredibly fast.
We will uncover what you need in 4 clear stages
01
Insight Mining
We start by diving deep into understanding your audience through customized qualitative and/or quantitative research. Our thorough approach ensures we uncover valuable insights that form the backbone of your segmentation strategy
02
AI Enhancements
To take our research a step further, we can integrate AI techniques, including 'digital twin' simulations. This cutting-edge method lets us closely mimic and analyse audience behavior, allowing ongoing testing via synthetic humans
03
Market Sizing & Valuation
By evaluating the market potential and size, we help you identify the most lucrative segments, guiding your marketing investments towards the highest returns.
04
Targets & Persona Development
Our process includes detailed valuation and the creation of personas that are not only insightful but also actionable, enabling you to tailor your marketing strategies effectively.
What problems can a commercial audience segmentation project solve?
Which customer segments offer the highest growth potential for our products or services?
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What are the purchase drivers for our most loyal customers?
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What channels and messaging strategies are most effective in reaching and engaging our target audiences?
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How can we most effectively differentiate our offerings & pricing strategy to appeal to distinct segments?
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Have a question?
Audience segmentation is the process of dividing a broader market into smaller, more specific groups based on shared characteristics. It’s crucial for tailoring your marketing strategies to meet the unique needs of different customer segments, leading to more effective campaigns and higher conversion rate
Everything we do is bespoke and tailored to the individual needs of our clients. Our first phase is always to understand what your problems are and what you need. After that the process will vary but might include quantitative surveys, qualitative discussions, commercial market sizing, target audience definition, and persona creation. All of course interwoven with deep strategic insights and recommendations.
By understanding the distinct needs and preferences of each segment, audience segmentation enables businesses to craft personalized messages that resonate more deeply with customers. This targeted approach leads to increased customer engagement, higher loyalty, and ultimately, stronger sales performance.
We use cutting edge methods to ensure your audience segmentation is the best it can be, by re-creating cohort uncovered during the segmentation in an AI platform we are able to build you a series of AI humans based on your real customers. These AI humans can be used for interviews, surveys, idea feedback and messaging testing, ensuring you always have a platform of ‘people’ who can help you to make data-based decisions.
WHO WE ARE
CXOs, data analyists & business strategists driving strategic growth
We are a team of former CXOs, marketing directors, and senior client-side experts. We specialise in identifying business-focused growth strategies and measuring performance across key dimensions like strategy, brand, digital performance, ABM, GTM, team capability, and agency/tech infrastructure.
Our strength lies in building real relationships with senior stakeholders, simplifying complex marketing strategies, and translating them into clear, actionable plans.