Marketing Metrics & KPI Design
HOW WE HELP
Achieve clarity & growth with custom marketing metrics & KPIs
Measuring marketing success shouldn't be guesswork. The work we do is designed to provide you with clear, actionable insights that are directly tied to your business goals. Whether you need tailored KPIs, performance dashboards, or in-depth ROI analysis, we help you track what matters most, so you can make data-backed decisions that drive growth.
OUR CLIENTS
We work with leading clients across a range of sectors
At the heart of every successful marketing strategy is a clear understanding of how to measure progress. That’s why we focus on developing custom KPIs and metrics that reflect your unique objectives.
We don’t believe in a one-size-fits-all approach—each metric is built around your business’s specific needs and industry standards. From building intuitive performance dashboards to providing ongoing ROI analysis and benchmarking, we equip you with the tools to track, measure, and optimise your marketing efforts effectively.
Our goal is simple: to give you a clear, real-time picture of your performance and the confidence to adjust strategies for maximum impact.
We will uncover what you need in 4 clear stages
01
Discovery
We begin by understanding your business goals and identifying the key areas of your marketing that need to be tracked. This ensures that the metrics we develop align perfectly with your objectives.
02
Custom KPI Development
Based on your goals, we create custom Key Performance Indicators (KPIs) that accurately measure success and guide strategic decisions, ensuring every action is data-driven.
03
Performance Dashboard Creation
We build easy-to-use performance dashboards that consolidate your metrics into one place. These dashboards provide real-time insights, helping you stay on top of performance and make quick, informed decisions.
04
Ongoing ROI Analysis
We continuously analyse your marketing ROI and provide regular reporting. This allows us to benchmark your progress, adjust strategies as needed, and ensure you’re consistently moving toward your business goals.
What problems can custom metrics & KPIs solve?
What specific metrics should we be tracking to measure the success of our marketing efforts?
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How can we create a custom dashboard to visualise and monitor our performance in real-time?
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What is our current marketing ROI, and how can we improve it to maximise returns?
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How do we set realistic marketing benchmarks and goals based on our business objectives and industry standards?
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Have a question?
The key to developing effective KPIs is ensuring they are fully integrated with both your marketing and broader business objectives. We work closely with your team to identify metrics that go beyond surface-level indicators, focusing on the deeper drivers of growth, such as customer acquisition cost (CAC), lifetime value (LTV), and cross-channel attribution. By aligning these KPIs with your strategic goals, we help you measure the direct impact of marketing on your company’s bottom line and long-term scalability.
A customised performance dashboard offers a consolidated view of all critical metrics across various channels, making it easier for decision-makers to see the big picture while also drilling down into granular details. This real-time visibility allows CMOs, CEOs, and growth officers to identify trends early, pivot quickly in response to market changes, and optimize campaigns based on live data. By offering actionable insights at your fingertips, these dashboards enable more agile and informed strategic decision-making, improving your ability to stay ahead of competitors.
We use a multi-faceted approach to ROI analysis, evaluating not just the overall return on marketing spend but also breaking it down by channel, campaign, and customer segment. By assessing the effectiveness of individual tactics—such as paid search, social media, and content marketing—we provide detailed insights into which efforts are driving the highest returns. This granular understanding allows you to strategically reallocate resources toward the most impactful initiatives, ensuring that marketing investments are optimised for sustainable growth and scalability.
Setting effective benchmarks requires a nuanced understanding of both your industry landscape and your internal growth capabilities. We begin by analysing your current performance data and comparing it to industry-specific benchmarks, while also accounting for competitive dynamics and market conditions. From there, we work with your leadership team to define ambitious yet achievable goals that are tailored to your business’s specific stage of growth, customer base, and long-term objectives. This ensures that your marketing targets not only push performance but also align with your company’s broader vision for future success.
WHO WE ARE
CXOs, data analyists & business strategists driving strategic growth
We are a team of former CXOs, marketing directors, and senior client-side experts. We specialise in identifying business-focused growth strategies and measuring performance across key dimensions like strategy, brand, digital performance, ABM, GTM, team capability, and agency/tech infrastructure.
Our strength lies in building real relationships with senior stakeholders, simplifying complex marketing strategies, and translating them into clear, actionable plans.